Conversion measurement
Calls, forms, purchases, qualified leads or other agreed outcomes should be measured where technically and legally appropriate.
GA4 / Tag Manager
Use authorised analytics/tagging assets where appropriate, but do not create duplicate tracking merely to make a dashboard look busy.
Enhanced / offline signals
Higher-complexity accounts can use enhanced conversions or offline/CRM conversion design where the customer has suitable systems, authority and data quality.
Quality over vanity
Clicks and impressions are diagnostic data; commercial decisions should move toward lead quality, conversion value, CPA/CPL/ROAS or another agreed business outcome where reliable.
Spend boundary
Advertising spend is paid separately to Google and is not hidden inside GRID EATER's management fee.