Google Ads / PPC

Build the account properly. Then manage it from evidence.

A detailed, professionally managed paid-search service with affordable tiered pricing, clear setup responsibility and media spend kept separate from GRID EATER fees.

Setup from NZ$495 + GST one-off
Management from NZ$295 + GST/month
Foundation before retainer.

Recurring management normally starts from a current GRID EATER PPC Foundation or an equivalent recent account baseline we have audited and accepted. A clean existing account does not need to pay for duplicate setup merely because it changed agency.

Initial Foundation & Launch

Choose the setup depth the account actually needs.

The one-off foundation covers the research, structure, measurement and launch quality needed before recurring optimisation makes sense.

Ongoing management

Management level follows spend, campaign breadth and complexity.

All tiers include active search-term/negative control, budget/bid review, ad testing, conversion-health checks, optimisation and reporting.

PPC Advanced / Higher Spend

For materially complex accounts or monthly Google Ads spend above roughly NZ$7,500, management is custom and normally priced at 10% of monthly ad spend with a NZ$795 + GST minimum. Percentage pricing is not permission to increase media spend unnecessarily.

Service layers

See exactly what sits underneath PPC management.

Each layer has its own detail page so setup and management tiers can stay easy to compare.

Operating sequence

Research → launch → optimise → scale only when justified.

FoundationAudit/create the customer-owned account, research intent, build structure and tracking.
LaunchQA targeting, ads, measurement and budget before meaningful spend.
ManageReview queries, negatives, bids, budgets, ads, signals and landing-page alignment.
ScaleAdd campaign types or spend when conversion evidence and commercial economics justify it.
Questions

Google Ads questions

Paid media is measurable work, but it is not an outcome guarantee.

Is Google ad spend included?

No. Media spend is paid separately and directly to Google. GRID EATER charges for the agreed setup and management work.

Can you take over an existing account?

Yes. A clean existing account can move straight into management after audit/acceptance. Messy or incomplete accounts may need the appropriate Foundation/restructure first.

Who owns the account?

The customer owns the Google Ads account and billing relationship. GRID EATER receives the access required for the agreed work.

Can you guarantee leads or ROAS?

No. GRID EATER can manage targeting, structure, measurement, ads, budgets and optimisation, but cannot guarantee clicks, leads, sales, CPA or ROAS.

Why are there different tiers?

Because two Search campaigns for a local business and a multi-campaign ecommerce account do not require the same amount of research, monitoring or optimisation.

Not sure which route fits?

Use a Discovery session to identify the highest-value next step before committing to a larger project.