PPC Launch Foundation
- Keyword & search-intent research
- Up to 2 standard Search campaigns
- Ads, assets & extensions
- Conversion measurement
- Landing-page alignment
A detailed, professionally managed paid-search service with affordable tiered pricing, clear setup responsibility and media spend kept separate from GRID EATER fees.
Recurring management normally starts from a current GRID EATER PPC Foundation or an equivalent recent account baseline we have audited and accepted. A clean existing account does not need to pay for duplicate setup merely because it changed agency.
The one-off foundation covers the research, structure, measurement and launch quality needed before recurring optimisation makes sense.
All tiers include active search-term/negative control, budget/bid review, ad testing, conversion-health checks, optimisation and reporting.
For materially complex accounts or monthly Google Ads spend above roughly NZ$7,500, management is custom and normally priced at 10% of monthly ad spend with a NZ$795 + GST minimum. Percentage pricing is not permission to increase media spend unnecessarily.
Each layer has its own detail page so setup and management tiers can stay easy to compare.
Intent research, query review and negative-keyword control.
Details →Campaign types, account architecture, audiences and ownership.
Details →Responsive ads, assets and controlled testing.
Details →Calls, forms, purchases and meaningful conversion signals.
Details →Relevance, credibility, usability and measurable conversion paths.
Details →Spend control, bid strategy and commercial budget allocation.
Details →Merchant Center, product feeds and automated campaign architecture.
Details →What changed, what the spend produced and what happens next.
Details →Paid media is measurable work, but it is not an outcome guarantee.
No. Media spend is paid separately and directly to Google. GRID EATER charges for the agreed setup and management work.
Yes. A clean existing account can move straight into management after audit/acceptance. Messy or incomplete accounts may need the appropriate Foundation/restructure first.
The customer owns the Google Ads account and billing relationship. GRID EATER receives the access required for the agreed work.
No. GRID EATER can manage targeting, structure, measurement, ads, budgets and optimisation, but cannot guarantee clicks, leads, sales, CPA or ROAS.
Because two Search campaigns for a local business and a multi-campaign ecommerce account do not require the same amount of research, monitoring or optimisation.
Use a Discovery session to identify the highest-value next step before committing to a larger project.