Account architecture
Organise campaigns around products/services, geography, commercial intent, budget responsibility and the Google campaign types actually justified by the business.
Search first where appropriate
Straightforward service businesses often begin with focused Search before expanding into remarketing, Shopping or Performance Max.
Audience & remarketing
Audience signals and remarketing can be added where lawful, useful and supported by enough traffic/data.
Ownership
The customer owns the Google Ads account and billing relationship. GRID EATER receives appropriate management access.