Detailed information

PPC Keywords, Search Terms & Negatives

Paid-search performance depends on matching commercial intent while continually excluding irrelevant or wasteful queries.

Initial research

Research services, buyer intent, competitor/query patterns, keyword themes, match types and initial negative-keyword themes before launch.

Review the real queries that triggered ads, promote useful patterns and block irrelevant, low-quality or wasteful traffic.

Traffic volume alone is not the goal. Query quality is assessed against the offer, geography, conversion data and real customer value.

GRID EATER does not promise a fixed number of keywords or clicks. The useful structure depends on the market and account.

Not sure which route fits?

Use a Discovery session to identify the highest-value next step before committing to a larger project.