Technical specifications
Website technical specification
The exact stack depends on the site. A simple site should not carry application complexity it does not need; a genuine application should not be forced into a static brochure architecture.
Front-end standards
Production pages use current browser standards and are designed to degrade sensibly when optional JavaScript is unavailable.
- Semantic HTML5
- Responsive CSS
- Progressive JavaScript where required
- Mobile viewport support
- Keyboard-accessible interaction targets
- Readable heading hierarchy and landmarks
Search foundations
Search optimisation starts with making pages technically understandable and consistently addressable.
- Unique page titles and descriptions
- Canonical URLs
- Robots directives
- XML sitemap inclusion
- Structured data where appropriate
- Internal links and descriptive anchor text
- Redirect planning during migrations
Delivery and security
Supported deployments use HTTPS and modern DNS/edge services. Security controls are selected according to the actual attack surface rather than marketing checklists.
- TLS/HTTPS
- Managed DNS
- CDN and caching where appropriate
- DDoS protection and WAF capability
- Rate limiting for exposed application endpoints where appropriate
- Controlled deployments and version history
Measurement
Where the customer authorises it, the site can be connected to the relevant Google measurement and search services.
- Google Analytics 4
- Search Console
- Tag Manager where useful
- Conversion events where scoped
- PageSpeed/Core Web Vitals diagnostics
Technology
Web standards, code and frameworks
We are not locked to a single framework. Straightforward sites should stay straightforward; applications can use deeper stacks when justified.
HTML5Semantic document structure and modern browser standards.
CSSResponsive layout, presentation, accessibility and performance-conscious styling.
JavaScriptStandards-based browser and application behaviour.
TypeScriptTyped application development for maintainability and safer change.
ReactComponent-based user interfaces when an application needs them.
Next.jsFull-stack React framework for suitable applications and content sites.
VueProgressive user-interface development.
SvelteCompiled, performance-conscious user-interface development.
AstroContent-focused websites with low client-side JavaScript where appropriate.
PythonAutomation, data processing, APIs and supporting services.Full text list
- HTML5 — Semantic document structure and modern browser standards. Provider information
- CSS — Responsive layout, presentation, accessibility and performance-conscious styling. Provider information
- JavaScript — Standards-based browser and application behaviour. Provider information
- TypeScript — Typed application development for maintainability and safer change. Provider information
- React — Component-based user interfaces when an application needs them. Provider information
- Next.js — Full-stack React framework for suitable applications and content sites. Provider information
- Vue — Progressive user-interface development. Provider information
- Svelte — Compiled, performance-conscious user-interface development. Provider information
- Astro — Content-focused websites with low client-side JavaScript where appropriate. Provider information
- Python — Automation, data processing, APIs and supporting services. Provider information
Technology
Infrastructure, delivery and operations
Production sites can combine global edge services with conventional cloud/server infrastructure according to the workload.
CloudflareGlobal edge delivery, DNS, CDN, TLS, DDoS protection, WAF, rate limiting, Workers and storage services.
HetznerCloud and dedicated compute, networking, storage and conventional server workloads.
LinuxProduction server operating systems and secure service hosting.
DockerPortable containers for applications, services and controlled deployment.
PostgreSQLProduction relational data storage for applications and services.
GitHubSource control, deployment history and auditable delivery workflows.
Node.jsJavaScript runtime for APIs, tooling and server-side applications.
NginxWeb serving and reverse-proxy capability where conventional servers are appropriate.Full text list
- Cloudflare — Global edge delivery, DNS, CDN, TLS, DDoS protection, WAF, rate limiting, Workers and storage services. Provider information
- Hetzner — Cloud and dedicated compute, networking, storage and conventional server workloads. Provider information
- Linux — Production server operating systems and secure service hosting. Provider information
- Docker — Portable containers for applications, services and controlled deployment. Provider information
- PostgreSQL — Production relational data storage for applications and services. Provider information
- GitHub — Source control, deployment history and auditable delivery workflows. Provider information
- Node.js — JavaScript runtime for APIs, tooling and server-side applications. Provider information
- Nginx — Web serving and reverse-proxy capability where conventional servers are appropriate. Provider information
Technology
Google search, measurement and business services
Search, analytics, advertising and business services work best when the website is structured and measured properly.
Google Search ConsoleIndexing, crawl visibility, search queries, coverage and site health.
Google AnalyticsTraffic, engagement and conversion measurement.
Google Tag ManagerControlled deployment of measurement and conversion tags.
Google WorkspaceBusiness Gmail, Drive, Calendar, Meet and productivity services.
Google AdsPaid search, conversion tracking and campaign measurement.
PageSpeed InsightsPerformance and Core Web Vitals diagnostics.Google Business ProfileLocal business visibility and public business information.Google Merchant CenterProduct feeds and shopping visibility where relevant.Full text list
- Google Search Console — Indexing, crawl visibility, search queries, coverage and site health. Provider information
- Google Analytics — Traffic, engagement and conversion measurement. Provider information
- Google Tag Manager — Controlled deployment of measurement and conversion tags. Provider information
- Google Workspace — Business Gmail, Drive, Calendar, Meet and productivity services. Provider information
- Google Ads — Paid search, conversion tracking and campaign measurement. Provider information
- PageSpeed Insights — Performance and Core Web Vitals diagnostics. Provider information
- Google Business Profile — Local business visibility and public business information. Provider information
- Google Merchant Center — Product feeds and shopping visibility where relevant. Provider information
Need the simple version?
The detailed pages exist for customers who want to inspect the engineering. The customer-facing offer remains deliberately straightforward.