Standards first
Semantic HTML, responsive CSS, accessible interaction, clean URLs, HTTPS and performance-conscious delivery are the default direction. Frameworks are used when the job justifies them.
Search foundations
Appropriate titles/descriptions, canonical URLs, sitemap support and structured data are included where they truthfully describe the page. Search Console and analytics are connected where appropriate and authorised.
Performance & security
Images, scripts and third-party dependencies are kept proportionate. TLS, DNS and edge/security controls are configured for the selected hosting architecture.