Scope of work
Standard business website scope of work
The starting price is designed for a straightforward business website. The scope is confirmed before work starts so the customer knows what is included and what would require a separate quote.
Included in the standard starting scope
The exact page count and content requirement are agreed for the project.
- Discovery and requirements confirmation
- New build, rebuild or straightforward transfer
- Responsive business-site layout
- Normal text and image placement
- Contact pathway
- Basic technical SEO foundations
- Analytics/Search Console connection where applicable
- DNS, SSL and launch configuration
- Normal email-provider DNS connection
Usually scoped separately
These requirements can still be delivered, but they should not be silently buried inside a fixed starting price.
- Large ecommerce catalogues
- Custom authenticated applications
- Complex booking or ERP integrations
- Large legacy database migrations
- Extensive bespoke photography or video
- Paid software or platform licences
- Unusual compliance or infrastructure requirements
Handover
The customer receives the agreed live site and the practical information needed to operate the relationship going forward.
- Live production deployment
- Domain/DNS alignment
- Relevant account ownership clarified
- Ongoing hosting terms confirmed
- Third-party subscriptions identified separately
Technology
Web standards, code and frameworks
We are not locked to a single framework. Straightforward sites should stay straightforward; applications can use deeper stacks when justified.
HTML5Semantic document structure and modern browser standards.
CSSResponsive layout, presentation, accessibility and performance-conscious styling.
JavaScriptStandards-based browser and application behaviour.
TypeScriptTyped application development for maintainability and safer change.
ReactComponent-based user interfaces when an application needs them.
Next.jsFull-stack React framework for suitable applications and content sites.
VueProgressive user-interface development.
SvelteCompiled, performance-conscious user-interface development.
AstroContent-focused websites with low client-side JavaScript where appropriate.
PythonAutomation, data processing, APIs and supporting services.Full text list
- HTML5 — Semantic document structure and modern browser standards. Provider information
- CSS — Responsive layout, presentation, accessibility and performance-conscious styling. Provider information
- JavaScript — Standards-based browser and application behaviour. Provider information
- TypeScript — Typed application development for maintainability and safer change. Provider information
- React — Component-based user interfaces when an application needs them. Provider information
- Next.js — Full-stack React framework for suitable applications and content sites. Provider information
- Vue — Progressive user-interface development. Provider information
- Svelte — Compiled, performance-conscious user-interface development. Provider information
- Astro — Content-focused websites with low client-side JavaScript where appropriate. Provider information
- Python — Automation, data processing, APIs and supporting services. Provider information
Technology
Google search, measurement and business services
Search, analytics, advertising and business services work best when the website is structured and measured properly.
Google Search ConsoleIndexing, crawl visibility, search queries, coverage and site health.
Google AnalyticsTraffic, engagement and conversion measurement.
Google Tag ManagerControlled deployment of measurement and conversion tags.
Google WorkspaceBusiness Gmail, Drive, Calendar, Meet and productivity services.
Google AdsPaid search, conversion tracking and campaign measurement.
PageSpeed InsightsPerformance and Core Web Vitals diagnostics.Google Business ProfileLocal business visibility and public business information.Google Merchant CenterProduct feeds and shopping visibility where relevant.Full text list
- Google Search Console — Indexing, crawl visibility, search queries, coverage and site health. Provider information
- Google Analytics — Traffic, engagement and conversion measurement. Provider information
- Google Tag Manager — Controlled deployment of measurement and conversion tags. Provider information
- Google Workspace — Business Gmail, Drive, Calendar, Meet and productivity services. Provider information
- Google Ads — Paid search, conversion tracking and campaign measurement. Provider information
- PageSpeed Insights — Performance and Core Web Vitals diagnostics. Provider information
- Google Business Profile — Local business visibility and public business information. Provider information
- Google Merchant Center — Product feeds and shopping visibility where relevant. Provider information
Need the simple version?
The detailed pages exist for customers who want to inspect the engineering. The customer-facing offer remains deliberately straightforward.