Discovery first
Check existing Business Profile, Search Console, Analytics, Tag Manager, Ads/Workspace relationships and ownership/access where relevant before creating anything new.
Website Starter baseline
Secure or confirm control, connect essential assets, create essential missing pieces and fix straightforward launch-critical setup.
Deeper package treatment
Managed Digital Performance can work through wider ownership conflicts, incomplete measurement, profile optimisation and other material findings inside the agreed scope.
Boundary
Google account ownership/recovery disputes, specialist Ads work, paid media spend and complex recovery can require separate scope. No ranking or lead outcome is guaranteed.